Everything You Need to Know Before Partnering with DGG

The DGG franchise partnership is an unmanned retail model built around digital gacha machines, HQ operational support and a data-driven retail system. Partners become part of the DGG retail network, while the DGG team manages core operations, merchandising, replenishment, systems and promotional support.

Traditional franchises typically require franchisees to manage store operations, staffing, replenishment, marketing and day-to-day operations. DGG's partnership model places greater emphasis on HQ support and centralised operations, allowing partners to focus on business development, venue strategy and long-term growth.

Not entirely. DGG manages the core operations, including merchandising, replenishment, digital gacha machine operations and campaign support. Partners focus more on strategic collaboration and business development rather than day-to-day retail operations.

The estimated setup capital is approximately HK$250,000–HK$500,000. The actual investment required will vary depending on the partnership model, venue conditions, machine configuration, operational requirements, and market conditions, and will be confirmed following DGG's assessment and the formal partnership agreement.

For projects in Singapore, setup costs may differ based on local requirements and deployment conditions. Please contact our team for a customised consultation and quotation.

DGG provides merchandising, replenishment, digital gacha machines, digital payment systems, member engagement, data analytics and operational support. The aim is to reduce the operational workload, allowing partners to focus on growing their business within the DGG network.

Not necessarily. DGG's partnership model is built around HQ operational support and a standardised system, making it suitable for partners who want to participate in smart and unmanned retail. The DGG team will assess each partner's background, objectives and suitability before recommending the most appropriate partnership approach.

DGG manages merchandising, procurement, replenishment and product refreshes. Partners do not need to build their own supply chain or manage day-to-day product operations. DGG continuously adjusts the product mix and operations based on each location's performance, product data and market trends.

The typical process includes submitting an enquiry, an initial discussion with DGG, assessment of the partnership model and requirements, a recommended partnership plan, confirmation of details, and formalising the partnership. The actual process may vary depending on the partnership type and venue conditions.

Yes. DGG operates multiple physical locations, and partners can use the locations map to understand real operating scenarios, machine setups and venue applications.

DGG works best in high-footfall, interaction-friendly venues such as malls, transport hubs, hotels, clubs, event venues and pop-up spaces. The DGG team assesses footfall, target audience, available space, operational fit and promotional potential before recommending a suitable setup.

DGG assesses factors such as footfall, target audience, available space, power and installation requirements, promotional collaboration opportunities, and whether the venue is suitable for an interactive retail experience. Based on the assessment, DGG will recommend a suitable gacha machine configuration and partnership proposal.

Typically no — DGG runs core operations, product replenishment, gacha machine management and system support. Venue partners mainly provide the space, on-site coordination and necessary venue support.

Space requirements depend on the number of machines, venue type and partnership model. Our team will first assess your venue before recommending a suitable machine configuration and space requirement.

DGG enhances venues with digital gacha machines, trending products, member engagement and online-to-offline activations, creating a more engaging retail experience that helps increase dwell time, customer interaction and event participation.

Yes. DGG supports long-term venue partnerships, short-term activations, seasonal campaigns and pop-up retail. The exact setup depends on venue conditions, campaign duration, machine configuration and operational feasibility.

The process typically includes submitting an enquiry, providing venue details, venue and footfall assessment, a cooperation proposal, confirmation of the machine configuration, installation and testing, an on-site coordination briefing, followed by the official launch or campaign.

DGG supports brands through digital gacha machines, in-person interactions, coupons, member engagement and multi-channel marketing, helping to increase offline engagement and customer interaction. Brands can also leverage DGG's retail touchpoints and member base to extend their campaign reach.

Yes. DGG tailors partnership plans for short-term activations and pop-up campaigns based on the venue, campaign objectives and timeline. Feasibility depends on factors such as the venue, machine deployment and campaign duration.

DGG helps brands leverage the LBuy / DGG member base through member offers, campaign messaging and multi-channel marketing to reach more potential customers. The marketing approach is tailored to the partnership objectives and campaign requirements.

DGG supports promotional channels such as WhatsApp, MMS, email, member offers and online-to-offline campaigns. The marketing mix is tailored to the partnership, target audience and campaign scale.

Yes. DGG can incorporate coupons, member activities, lucky draws, stamp collections and other interactive mechanics to lift engagement for brands and venues.

Yes. DGG can explore brand collaborations, corporate gifts, limited-edition themes and OEM customisation for brand campaigns, exhibitions, pop-up events and cross-industry partnerships.

We recommend preparing a brief brand introduction, campaign objectives, target audience, preferred timeline, budget range, preferred venue or location, and any requirements for coupons, member engagement or in-person activations. DGG will then recommend the most suitable partnership approach.

DGG regularly introduces popular IPs, trend-driven collectibles and themed products, and adjusts the mix by season, festival, venue and activation need — keeping the offering fresh and engaging.

Yes. DGG tailors product assortments and replenishment schedules based on the venue type, location, footfall, target audience and historical sales performance, ensuring each venue has a product mix that best suits its customers.

Generally, no. DGG manages product sourcing, supplier coordination, merchandising and replenishment, allowing partners to focus on growing their business and strategic priorities.

DGG's AI retail system supports product selection, product configuration, replenishment recommendations, location-based sales analytics and campaign coordination. It uses data to improve operational efficiency and optimise product assortment.

DGG's AI system helps process supplier catalogues, standardise product data and analyse product performance using historical sales data. It provides ordering recommendations and product mix suggestions, helping the operations team make faster and better-informed decisions on product selection, replenishment and product configuration.

No. DGG's AI provides data analytics and replenishment recommendations. Procurement and product configuration decisions remain with the DGG team, based on market conditions, venue performance and operational requirements.

DGG analyses product performance across different locations, venue types and customer segments to identify which products perform best in each setting. These insights help optimise product configuration, replenishment planning and future campaign strategies.

DGG gacha machines support a range of popular digital payment methods, including PayMe (by HSBC), Apple Pay, Google Pay, Alipay, WeChat Pay, and Visa/Mastercard. This makes payment convenient for both local customers and visitors.

Yes. DGG's digital gacha machines can integrate with mall or brand membership systems, supporting points redemption, coupons, lucky draws and stamp collection programmes. This helps venues and brands extend member engagement and enhance promotional effectiveness.

Yes. DGG / LBuy supports promotional campaigns through its member base, coupons, WhatsApp, MMS, email and other channels, helping partners extend both online and offline engagement.

You can submit a partnership enquiry via the website form, official WhatsApp or email. When submitting your enquiry, please select the relevant partnership type, such as franchise, venue, brand promotion, event or pop-up, or other enquiries.

The DGG team will review your enquiry, understand your partnership needs and, where appropriate, follow up to discuss your venue, partnership objectives, budget and other relevant details.

Yes. You can contact the DGG team directly via the WhatsApp buttons throughout the website. Each button is pre-filled with the relevant enquiry details, helping the team understand your enquiry and respond more efficiently.

The DGG team will respond as soon as possible after reviewing your enquiry. Response times may vary depending on the enquiry type, the completeness of the information provided and the team's availability.

For franchise enquiries, it's helpful to prepare your preferred district, budget range and partnership objectives. For venue or brand enquiries, please provide the venue details, target audience, campaign objectives, available space and preferred timeline.